Customer Relationship Management (CRM)

Liberatas can help you to realise the maximum return on your investment from your current customer base. Since it is 5 times more expensive to create a new customer than it is to create the same level of new revenue from your existing customer base, ANY business needs an effictive crm strategy to be successful.

Liberatas offers the following consulting services to help firms understand their needs for customer relationship management (CRM), sales growth, business development, marketing communications or product development/enhancement:

• CRM Needs Assessment: This service assesses the organization’s current practices, what information is available to the customer-facing employees and whether there is a need for additional processes, organizational structure, sales tools, etc. in order to capture optimum revenues in the most economical way.
  
• Sales Assessment: This service examines the role of the salesperson in your firm, their effectiveness as they relate to other departments such as telemarketing, business development, customer service and marketing; and how this team can perform better, service customers better and bring in more revenue. It is not an individual skills assessment exercise for individuals as much as it is designed to assure that your organization has a team approach to improving customer satisfaction and revenue generation.
  
• Business Development Assessment: The Business Development Assessment helps the customer understand the effectiveness of their current methods of finding new business, advertising and promoting the organization and performing lead follow-up that actually results in closing profitable new business.
  
• Marketing Communications Analysis: This assessment provides you with a rating of how well your marketing communications function is getting the most mileage for your marketing dollar, and projecting the best image of the company to prospects and customers. Sometimes small changes can save thousands of dollars, help target better sales prospects and put the company in a much more favorable light.
  
• Product Development & Enhancement: Products often grow stale and lack proper enhancement and change that continues to drive market growth. Our analysis will help you to continue to gain revenue from products that may be nearing the end of their life cycle or ones that competition has surpassed. Often enhanced marketing efforts and new product development and enhancement efforts can curb sliding product revenues and revive good products.

If you have any crm queries, then please do not hesitate to complete the form below and one of our analysts will contact you: